Monday, September 1, 2008

Logo Design

Share this article: Facebook Twitter Stumble Upon Digg This del.icio.us Reddit

I was recently contracted to develop a corporate branding identity for a logistic firm in the US. They hired me to design a new logo, develop their website, produce content and design some marketing collaterals (brochures, business cards, etc.)

So the first thing I had to tackle was the Logo. I went straight to the nearest Powerbooks to look for books about logo designing. This isn't my first time to design a logo, but this is the most difficult as they already have a logo, and a really good one too. Furthermore, the last time I designed a logo was about a year ago, so I really had to touch up on my logo design skills.

I read through some books and found some really interesting and helpful techniques/tips. The best and most important tip I read from all the books I browsed through were these sayings:

"The designer who says he doesn't copy is either a liar or a fool!"

and

"He who copies from the most sources is most original!"

both came from "Logo Font and Lettering Bible" by Leslie Cabarga.
Read more about this book.

So I went to the design and logo catalogues to find my "Inspiration", in other words, copy some logos, hahaha! I found several logos that would really fit the client. Just had to mix them up to make it original. Hehe.

When I got home, I went straight to my desk and pencilled some ideas. Filtered the logos and came out with 2 compositions. Here they are:

logo2.gif Shows a compass to represent transportation and logistics.
logo3.gif added a stamp look on the background to represent mail and delivery, this is really just playing around with the logo.
Logo1 Link, somewhat imitates a chain link. Infinity, to conote completeness, and availability anytime.
logo1-2.png A square version
logo1-3.png A slanted square version
logo1-4.png A web 2.0 version, hehehe.

firstlink1.png My designer friend's composition.

Some more revisions of the Compass Logo: (Updated Sept. 3)

A less detailed but more modern looking compass.
Globe. The problem with this would be the cost on printing for letterheads and business cards. But this would look really good on the website.
A more printer friendly globe.

Let me know what you guys think and which one you would choose before I post the client's choice.

5 Comments

Marcel   I personally like the Web 2.0 version. Hehehe. I just love shiny and sleek looks.
September 1, 2008, 5:42 pm
Buckers   I personnaly like the first compass and the slanted square version. But generally you've done a fantastic effort. Well done.
September 1, 2008, 7:18 pm
Jack   Sorry to say but these logos are very weak and disjointed. Logo design is very hard to get correct, and it should be simple yet convey the brand value proposition and promise to the world.

Your photography is excellent however! I'd stick to that!!

October 11, 2009, 11:25 pm
unfatenue   Hi! Infrastructure klooper representing my english jer, buti close hairy re set forth .
October 18, 2009, 8:51 pm
Marcel   Haha! Thank you for the honesty.
November 9, 2009, 7:30 pm

divider

 

Name
E-mail
Web
Random Images
IMG 0862 from Dusk and DawnIMG 9845 from Tagaytay HighlandsIMG 8404 from Abby ClintonIMG 7166 from Brooks Family PortraitIMG 9682 from Adler PlanetariumCaylabne16 from Caylabne Bay ResortIMG 9268 from Baguio, Feb 2007IMG 1021 from Christmas 2004IMG 3673 from November Holiday 2005
IMG 1059 from Las VegasIMG 6670 from Chua-De Leon-Ventura17th Hot Air Balloon 2686 from 17th Hot Air BalloonIMG 3082 060716 from Librodo WorkshopIMG 5340 from SP Kiddie EB 12-4-2005IMG 2723 from Fiesta ng San Juan, Parada ng Lechon1Marcel350D 1418 from Worship Concert August 2005IMG 2328 from Avilon ZooIMG 5613 350D from Labor Day Weekend 2005 - Tagaytay
All images are owned and copyright by John Marcel Lainez. If you are interested in using any of the images, please click here.
Copyright 2006-2011 by John Marcel Lainez. All rights reserved. Developed and Maintained by JML Internet Solutions.
Articles
 12.29.13. Thunderbird Resorts, Rizal
 12.29.13. The Angono Petroglyphs
 11.18.13. Typhoon Haiyan, not the most devastating storm to hit Tacloban.
 06.19.12. Ocean Park Hong Kong - Day 3 & 4
 06.18.12. Hong Kong Disneyland - Day 2
 06.18.12. Hong Kong Trip - Day 1
 04.28.12. Pet Shops in Quezon City
 04.19.12. The Mind Museum
 04.13.12. Stilts Calatagan Beach Resort
 03.16.12. Hot Air Balloon Festival, Clark, Pampanga
 12.04.11. Ice Cream Challenge
 12.03.11. Nomama Artisanal Ramen
 11.24.11. Lee Boutique Hotel, Tagaytay
 11.14.11. Manila Ocean Park
 11.12.11. Paradizoo
 11.07.11. Taal Vista Lodge, still the best
 11.05.11. Sango The Burger Master
 07.01.11. Singapore Day 4
 07.01.11. Singapore Day 3
 06.30.11. Singapore Day 1 & 2
 03.24.11. Conversation with a Spammer
 02.09.11. Black Ghost Knife Fish Behaving Oddly
 01.18.11. Johnny Rockets - Tomas Morato, Quezon City
 01.10.11. Enchanted Kingdom - EKstreme Tower Ride
 01.04.11. New Year Celebration Video
 12.16.10. Buco Ad Pitch
 12.15.10. Bubble Tea - Tomas Morato
 12.09.10. Saturday Lunch at Conti's
 12.04.10. Timog and Tomas Morato in the Morning
 12.01.10. Filipino-Chinese Wedding
 11.26.10. Summit Ridge, Tagaytay Weekend
 06.01.10. Infrared Photography - Channel Swap
 05.26.10. Infrared Photography
 04.05.10. Punta de Uian
 01.07.10. Lens Acquisition List (in order of viability/priority)
 01.05.10. New Year's Day (Video)
 01.02.10. Family Reunion (Video)
 12.26.09. Our Christmas Video
 12.01.09. Mindanao Ave. Quirino Highway Traffic
 09.29.09. Bagyong Ondoy (Typhoon Ketsana)
 06.24.09. Professional Portfolio
 05.08.09. Club Balai Isabel
 04.16.09. Caylabne Bay Resort
 03.17.09. Table Tennis Video
 01.29.09. One Photo a Day Project
 10.08.08. One photo a day
 09.04.08. The Family Mug
 09.01.08. Logo Design
 08.28.08. Logo Font and Lettering Bible
 02.05.08. Natalie Marcelle
 10.16.07. Millenium Park
 09.14.07. Lake Michigan, Chicago
 04.26.07. Tali Beach
 03.28.07. Ninong Greg's Birthday
 03.27.07. Come and get them!
 03.21.07. Highlands Trip
 01.23.07. Dodge and Burn
 01.18.07. In Memory of Hammie
 10.28.06. The Outback Steakhouse
 09.06.06. Museo Pambata
 09.05.06. Tribute to Steve Irwin
 08.12.06. A Taste of LA
 08.02.06. Photographer of the Month
 07.17.06. Librodo Workshop
 07.04.06. Fiesta ng San Juan
Random Images
Recent Photos
Canyon Cove Dusk 17th Hot Air Balloon  2690 17th Hot Air Balloon  2688 17th Hot Air Balloon 2686 17th Hot Air Balloon  2662 17th Hot Air Balloon 2661
Into the Tunnel
2 - White
9 - The Contender
Lifeless
6 - Patricia
boracaysunset
Quality Time
1 - Solitude
Reichenbachers
Birds of Prey
The Cliff
7 - Longing
IMG 9783
Sunrise at Bolinao
Page Hits: 7055


Photoblogs - Top Blogs Philippines
SingleShutter