Thursday, August 28, 2008

Logo Font and Lettering Bible

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Yesterday, I was looking for books about logo designs as I needed to design a logo for a client. This isn't my first time to design a logo, but this is the most difficult as they already have a logo, and a really good one too. It's for a logistic firm in the US and they just wanted to have a new one as they are currently in the process of rebranding.

The last time I designed a logo was about a year ago, so I really had to touch up on my logo design skills.

Then I came across this book by Leslie Cabarga entitled 'Logo Font and Lettering Bible.' The book was very very helpful. It was easy to read through and the layout was outstanding. The content was excellent. How it first showed mistakes in designing logos and then how to do it correctly. It also had a section entitled, 'How to Design a Logo in 3 Quasi-Easy Steps' where it revealed steps on how to really get into designing a logo. It presented examples from different designers on how they design a logo from scratch, to thumbnails, to comps and then to the final output.

It really gave me an idea on how I should tackle the project. Although, I didn't buy the book. I don't think it's exactly what I need as the book was not really about Logo design but Fonts and Lettering but it still had a really good piece about logos.

Now, let me get back to my work as I am on Step 2, "Creative Copying", this is the part where I browse around the internet or magazines or yellow pages looking for "Inspiration" (meaning, designs I can copy.)

I'll try to post some compositions on my next entry.

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